Pacing and audits across every client — in one place
Dozens of clients, two ad platforms, one source of truth. Track budget pacing, audit campaigns, and surface the changes that matter across all your accounts. Read-only by design — you stay in control and apply changes in your ad platforms.
Built for performance agencies managing Google Ads & Meta
From connection to clear actions in minutes
Connect your ad platforms, organize by client, and start running audits. No onboarding calls, no data warehouses, no waiting.
Connect your ad accounts
Link Google Ads and Meta Ads in a few clicks using secure OAuth. No passwords shared, disconnect anytime.
Organize clients in workspaces
Group accounts by client or team, set monthly budgets, and invite teammates with the right permissions.
Run modules and act on insights
Track pacing, audit campaigns and creatives, review account changes — then share results with your team.
The fastest way to find waste and prioritize fixes
Track budget pacing and run focused audits across Google Ads and Meta, then share the results with your team.
Budget Pacing
Track expected vs actual spend by day and channel. Catch overspend and underdelivery before they cost you.
Campaigns
Compare campaign performance across Google Ads and Meta side-by-side to spot winners and budget shifts.
Keywords & Search Terms
Surface expensive or irrelevant search terms and underperforming keywords so you can tighten targeting.
Creative Asset Insights
Audit RSA and Performance Max assets for completeness, diversity, and performance labels.
Changes & Experiments
See who changed what, when, across all your ad accounts. Full audit trail for Google Ads and Meta.
White-label Client Reports
Branded reports with your logo — campaigns, pacing, keywords, and creatives per client. Share a private link or download a PDF.
On the roadmap
Built for the channels you run every day
Connect your ad platforms, then let Adswave handle the busywork of monitoring and analysis.
Google Ads
Connect accounts, pull campaign + keyword data, and run audits.
Meta Ads
Analyze Facebook/Instagram performance alongside Google Ads.
Google Analytics 4
Bring site + conversion context into your ad analysis.
TikTok Ads
Add paid social coverage for TikTok campaigns and creatives.
Why agencies pick Adswave
Warehouse tools and report builders solve a different problem. Adswave is purpose-built for the diagnose-and-act loop on Google Ads and Meta.
| Adswave | Looker Studio | Whatagraph | AgencyAnalytics | |
|---|---|---|---|---|
| Built-in budget pacing (expected vs actual, variance, multi-window) | Built in | Build it yourself | Reporting-focused | Basic budget tracking |
| Diagnostic audits — campaigns, search terms, creatives, changes | Module-driven | Manual queries | Reporting-focused | Reporting-focused |
| Google Ads + Meta in one view, no data warehouse | Yes | Needs warehouse | Yes | Yes |
| Time to first insight | < 5 minutes | Hours–days | < 1 hour | < 1 hour |
| Starting price (agency-suitable tier) | from €19.99/mo | Free* | ~€199/mo | ~$79/mo |
| Read-only — never changes your campaigns | Yes | Yes | Yes | Yes |
*Looker Studio is free but requires building pacing and audit logic yourself. Competitor pricing and feature notes are based on public information as of May 2026 and may have changed — check each provider for current plans and capabilities.
Privacy-first by design, you stay in control
Adswave fetches data live from your ad platforms — nothing is warehoused. You decide what to connect and when to revoke access.
Your data stays yours
We use connected account data only to power Adswave features. We never sell or share your advertising data.
Direct OAuth connectors
Connections use official OAuth flows and platform APIs — no scraping, no passwords. Access tokens are revocable and kept in a dedicated secrets manager, with sensitive fields encrypted at rest.
Live data, not a warehouse
Adswave fetches metrics on demand from the Google and Meta APIs and holds them only in short-lived caches for speed — there is no long-term warehouse of your ad data.
Disconnect anytime
Revoke access in Adswave or directly in your Google/Meta account settings — disconnecting clears cached data. You can export or delete your account from Settings at any time.
Stop guessing. Start fixing.
Connect your ad accounts, run your first audit, and see exactly where budget is going — all in under five minutes.
No credit card required
Plans that scale with you
Start with one workspace and upgrade as your client list grows. All plans include Google Ads and Meta Ads support.
Basic
For solo marketers getting started with ad intelligence
- 1 workspace
- 5 clients
- 50 module runs / month
- Budget Pacing & Campaigns modules
- Google Ads + Meta Ads (1 account each per client)
- Email support
Standard
For growing teams that need deeper analysis
- 3 workspaces
- 12 clients
- 100 module runs / month
- Budget Pacing, Campaigns, Keywords & Creative modules
- White-label client reports with shareable links & PDF
- Google Ads + Meta Ads (2 accounts each per client)
- Add all modules for +€29.99/mo
- Email support
Pro
For agencies and performance teams at scale
- 10 workspaces
- 35 clients
- 500 module runs / month
- All modules included (current + future)
- Google Ads + Meta Ads (3 accounts each per client)
- Changes & Experiments audit trail
- Priority support + early access
Enterprise
Custom onboarding, SLAs, security review support, and a dedicated success contact for teams with specific needs.
Quick answers, zero fluff
Everything you need to know before you get started.